Unfazed by the still settling market depression, developers continue to launch project after project.

Talking about Delhi NCR, where people seek housing closer to their workplaces, the cost of land is so high that, majorly, it is attracting projects focussing on premium and luxury housing.

Amongst the many components of luxury housing, swimming pools are one of the value adds.

Home buyers would never settle for a clubhouse with a dysfunctional swimming pool or waking upto a balcony that has a bad view of an empty waterbody.

A discerning customer is making informed choices and this in turn has made the market polarised.

As a result, builders too are cautious with their choice of vendors and partners for services in their projects.

Builders stressing upon careful choices can be attributed to the times just after 2011-13, when there was a strong growth momentum, post which, sales in the real estate market declined steeply.

Given the conditions, poor quality of work, may lead to reduced performance, resulting in loss of goodwill to the builder and a defective product to the buyer.

And we believe, goodwill is best maintained by delivering as promised.

--- Vivek Mishra, MD and Technical Head, Premium Pools