ATS Village · Noida · Built 2004
Who We Are
Twenty Five Years.
Still Setting Standards.
Premium Pools is India's foremost swimming pool design and engineering firm — trusted by Taj Hotels, Godrej Properties, TATA Housing and the most discerning private homeowners for over two decades.
"After 25 years of practice, we finally found a language that speaks who we've always been."
Our Story
Built on Refusal
to Compromise
Premium Pools began with one observation: India's most prestigious developments were being let down by their pools — not just by the design, but also the engineering beneath it. We built on a single conviction: that the finest homes deserved pools as permanent and considered as the residences they belong to. Twenty-five years later, every pool we have built is still performing. That is not a standard we reached. It is the only one we have ever known.
"Exceptional results demand expertise, quality service, and uncompromising attention to detail. Because in water architecture, what's beneath the surface matters most."
Two Decades of Milestones
2003
ATS Village
A 150m stream engineered to fall into the pool. 39 penthouse pools alongside it.
2009
Paramount Golfforeste
India's first residential wave pool.
2012
Aahana Resort and Spa & ATS Hamlet
Concept to finish, design authority retained end-to-end.
2015
American Embassy School
10-micron clarity — the drinking-water standard, achieved in a pool.
2018
Cleo County
India's first residential multi-level pool.
2021
Aahana Resort and Spa, Taj Haridwar, Godrej Oasis, Ikon and Many More
A landmark year across hospitality and luxury residential.
2024
County 107, Gulshan Dynasty, Ivy County and Many More
Signature community and all-weather pools.
2026
Godrej Golf Links, Godrej Woods, Ivory County and Many More
Ongoing — the standard continues.
What We Stand For
Six Values. Non-Negotiable.
1
◈
Integrity in Engineering
Every engineering decision is made with one criterion: what does this specific pool, in this specific home, for this specific owner, actually need to be extraordinary.
2
✦
Obsession with Craft
We care about details invisible to the untrained eye — because those details separate a pool that performs magnificently for thirty years from one that disappoints in three.
3
❋
Radical Transparency
We tell clients what we think, not what they want to hear. If a design idea creates a maintenance problem, we say so.
4
◎
Partnership, Not Transaction
We do not disappear after handover. Our clients have our number for life.
5
⊕
Originality Always
Every design is an original — conceived for the specific space, context, and owner it serves.
6
♦
Sustainability by Default
Every system we design is optimised for energy efficiency and long-term resource management.
Our Clients
Trusted by India's Finest
15+
Premium Brands Served
India's most recognised names in hospitality, real estate, institutional and private residential sectors.
Taj Hotels & ResortsITC HotelsRadissonAloha on the GangesCorbett SymphonyAahana Resort and Spa
Godrej PropertiesTATA HousingATS InfrastructuresGulshan GroupGaur GroupCounty GroupEldecoMahagun
American Embassy SchoolGautam Buddha UniversityGreater Noida Stadium
Private VillasPenthouse PoolsIndoor Private PoolsSauna & Wellness
What We Do
Full-Spectrum Water Architecture
01
Concept & Design
Original 3D concepts, material curation and landscape integration — no templates, ever.
02
MEP Engineering
In-house hydraulic design, filtration, automation and waterproofing — never subcontracted.
03
Pool Construction
Premium materials, skilled in-house workforce and daily quality supervision.
04
Sustainable Systems
Energy-efficient pumps, solar heating, smart water management as standard.
05
Renovation & Restoration
Legacy pool overhauls — MEP replacement, surface refurbishment, water quality restoration.
06
Maintenance & AMC
Annual maintenance contracts, water chemistry management and 24/7 support.